Block.one & EOSIO
*Due to contractual agreement, images that can be shared are limited. All evidence of design and campaign work are properties of Block.one.
Block.one is a world class blockchain technology company valued at $4bn+. Among its vast portfolio of innovative products and services, it’s signature software EOSIO, is one of the most widely used open-source blockchain platforms in the world. I was hired to work closely with executive leadership to establish branding for the parent company, all business lines including EOSIO, and global event branding while simultaneously building the in-house marketing design team for 2 global locations.
Role
Global creative director
Responsibilities
Establish evergreen yet flexible 360 branding for multiple business lines
logo designs
brand story development
brand guidelines for various applications in digital and print
Strategize and develop the following, in partnership with marketing and product leadership
websites for parent company, products and services
global and local campaigns for products, events, and community
global event branding for multiple countries
Build brand marketing & communications design department with global on-demand capabilities
hire in-house design team for 2 global locations
establish creative operations for various time zones
develop scaling strategies for the design department in response to rapid growth and change
open Los Angeles office centered for U.S. design department
